Domain Flipping Tutorial

Domain Flipping Tutorial – In Internet terminology domain flipping refers to the process of registering a domain on day 1 and then re-selling it for a profit within a few days or a short space of time. This process is commonly referred to as domaining.

In a previous article entitled “Domaining Revenue Model” we stated…

“Revenue from Domain Flipping – Domain flipping is relatively easy as it requires no work other than the purchase of a “memorable” domain name or a domain name that is easy to remember or with a nice ring to it. Sometimes, to maximise profits, it may be beneficial to partially develop the domain before offering it for sale.”

Despite the robustness and resilience of the online advertising industry the current negative economic sentiments have started to permeate to the domaining industry. And there is empirical evidence that already this has resulted in a decline of up to 25% in overall PPC revenues earned by a number of domain owners.

So if you have not done so already, you should look more closely at the domain flipping element of the Domaining Revenue Model.

Overall Strategy – A basic overall strategy would be to buy either fresh (previously unregistered) or dropped (expired) domain names and sell them as quickly as possible in the domain name aftermarket which is a very active marketplace.

Firstly, you will need to research the marketplace to determine what is in demand and then you must find and buy domain names that are in demand. The key here is not to buy what you like but what the marketplace wants.

Having acquired those domain names that you know the marketplace is looking for, you must then announce them to the domain name aftermarket so that they know you exist and have desirable domain names they would like to have.

Your Marketplace – In the first instance, you will need to target individual domainers. And as your online business and credibility grows you can start focusing on portfolio buyers, investors and domain name speculators.

Distribution Channels – In broad terms there are four basic distribution channels you will need to implement and develop:

• Direct Sales – The money is in the list. You will need to build a list of potential customers using a number of marketing media;
• Auctions – You will need to get involved in a number of the active domain names auctions such as Moniker.Com and SedoSelling.Com. and yes, to a lesser extent, Ebay;
• Forums – You will need to offer your domain names to a number of specialised and other forums including but not limited to domainer forums, webmaster forums and Internet marketing forums;
• Classified ADs – You will be able to advertise in over 20 classified AD sites;

But before you start there are a number of basic housekeeping procedures you will need to undertake. We will cover these in a subsequent tutorial.

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Tags: domain, domain flipping, domain flipping tutorial, domain name aftermarket, Domain Names, domainer forums, domainers, Domaining, dropped domain names, expired domain names, Internet marketing forums, pay per click, PPC, webmaster forums